#1 Sneaker Plus

Client Background

SneakerPlus is a top 10 brand in TikTok's sports category monthly sales ranking, well-loved by young consumers for its stylish and comfortable sports shoes. However, with increasing competition in TikTok marketing, SneakerPlus found that traditional marketing methods were too costly, and the production cycle for advertising materials was too long, leading to inefficient ad placements.

Challenges

• Long Production Cycle for Ad Materials: SneakerPlus needs a large number of high-quality video ads to maintain brand exposure, but the process of collaborating with influencers to create video ads is complex. From contacting influencers to script writing, product shipping, video shooting, and post-editing, the entire process takes at least several weeks, making marketing campaigns often unable to be agilely launched.
• High Influencer Fees: Collaborating with each influencer costs between $5,000 and $23,000, severely straining SneakerPlus's advertising budget and forcing them to reduce the frequency of video ads.
• Customer Acquisition Challenges: Despite SneakerPlus's strong product capabilities, the inability to timely update advertising content has led to ineffective attraction of new users, resulting in persistently low click-through rates (CTR) and conversion rates.

Solution

SneakerPlus chose to use Adsdog to address these issues. Adsdog provides a fast, efficient, and cost-effective advertising video generation service, significantly simplifying the video production process and optimizing advertising strategies.

• Simplified Video Production Process: SneakerPlus only needs to provide its product's TikTok link, and Adsdog can automatically generate a high-quality promotional video in 30 seconds, using digital humans to showcase the product features. With Adsdog, brands can flexibly choose to have foreign influencers (such as Brazilian sports enthusiasts or American fitness lovers) endorse the products, generating usable videos without the need for cumbersome manual intervention.
• Customized Advertising Content: Adsdog's technology not only generates videos quickly but also features AI script writing that can create tailored content based on target markets and user profiles, ensuring each video ad is accurately targeted to different regional audiences.

Benefits

• Cost Savings: After using Adsdog, SneakerPlus reduced its video production costs by over 90%. The cost for each video is as low as $1, compared to at least $5,000 for each influencer, significantly saving on marketing budgets.
• Rapid Launch and Increased Conversion: With Adsdog's AI generation capabilities, SneakerPlus can be more flexible in ad creativity, testing different video materials in real-time. This not only increased CTR by 30% but also boosted overall conversion rates by 45%.

Results

By using Adsdog, SneakerPlus successfully addressed previous challenges in ad production, significantly enhancing marketing effectiveness. Key outcomes include:

• Increased Click-Through Rate: CTR rose by 30%, making ads more appealing and encouraging users to click and view product details.
• Improved Conversion Rate: Compared to traditional influencer video ads, ads generated by Adsdog achieved a 30% increase in conversion rates.